Prada’s founder would not let a single female relative near his shop.
Mario Prada, who opened in 1913, thought women had no place in business. His son shrugged off the company, so it fell to his daughter, then to his granddaughter Miuccia, a former mime and card-carrying Communist. She stitched a backpack from waterproof tent nylon. That bag rebuilt the failing house into a €5 billion a year empire.
Prada on Brandseum