Monster Energy was launched by the maker of Hansen’s natural sodas and apple juice.
Two South African immigrants, the corporate lawyer Rodney Sacks and Hilton Schlosberg, bought Hansen’s in 1992 for $14.5 million. Their first energy drink flopped. In 2002 they poured a stronger one into a black 16-ounce can, twice the size of Red Bull’s. It made their company the best-performing stock of the 30 years to 2024.
Monster Energy on Brandseum