Drunk Elephant is named after a myth that isn’t true.
Tiffany Masterson was a stay-at-home mom of four with no background in skincare, retail, or business. She taught herself about ingredients and built the brand from scratch. She named it after the myth that elephants get drunk on fermented marula fruit. They don’t. Friends and family hated the name — until Shiseido bought the brand in 2019 for $845 million.
Drunk Elephant on Brandseum