Baileys Irish Cream was invented in about 45 minutes.
In 1973, consultants David Gluckman and Hugh Seymour-Davies took a vague brief from Gilbeys — make something Irish. They mixed Irish whiskey with cream, tasted it, and had it within the hour — for a flat fee of about £3,000. Baileys is now the world’s best-selling cream liqueur.
Baileys on Brandseum