Temu lost an average of $30 on each American order to win shoppers.
In September 2022 the owner of China’s Pinduoduo opened Temu in the United States, selling 10 pairs of socks for $3.87 with free shipping from Guangzhou. Shipping alone cost it $9 or $10 a parcel. In February 2023 it paid a reported $14 million for two 30-second Super Bowl ads.
Temu on Brandseum