Supreme’s box logo came from an artist who called the company “totally uncool jokers”.
James Jebbia modelled the red box and white Futura on a book of Barbara Kruger’s art. In 2013 Supreme sued Married to the Mob over a “Supreme Bitch” T-shirt in a red box, and Kruger answered a request for comment with a file named fools.doc. “I’m waiting for all of them to sue me for copyright infringement,” it said.
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