Stanley had stopped restocking the Quencher until a Utah shopping blog ordered 5,000.
The 40-ounce tumbler sold so poorly after its 2016 launch that by 2019 Stanley had given up on it. Ashlee LeSueur of The Buy Guide paid with every penny in the business account. “I felt like I was signing a mortgage.” The cups sold out in days, and Stanley’s sales went from $73 million in 2019 to about $750 million in 2023.
Stanley on Brandseum