Roku makes a fortune off what bigger companies throw away.
Its streaming box began in 2007 as a Netflix project that Netflix refused to ship. In 2021, after Quibi, Jeffrey Katzenberg’s short-form service, had raised $1.75 billion and shut down within six months, Roku bought more than 75 of its shows for under $100 million and streamed the shows free.
Roku on Brandseum