Nature Valley keeps its granola bars crumbly on purpose.
The bars began in the early 1970s, when a General Mills researcher cut the oven-baked oat mixture into bars instead of crumbling it. Reddit says they should come with an ashtray. General Mills has made them easier to bite but kept the mess. “Crumbs are a part of who we are,” its spokesman said. “Why would we change that?”
Nature Valley on Brandseum