Loro Piana sells a wool once reserved for the king of the Incas.
The vicuña of the Andes was hunted down to about 6,000 animals, and selling its wool was banned. In 1994 Peru gave Loro Piana the exclusive right to buy the fiber of vicuñas sheared alive. A vicuña sweater sells for about $9,000. The Lucanas villagers who shear the animals get about $280 a kilogram for the fiber.
Loro Piana on Brandseum