Land Rover began as a farm vehicle for a carmaker short of steel.
After the war Britain rationed steel, and Rover’s share covered about 1,100 cars a year. In 1947 its technical director, Maurice Wilks, sketched a farm vehicle in the sand of an Anglesey beach, bodied it in aluminium and painted it with surplus aircraft green. By 1950 it outsold Rover’s saloons two to one.
Land Rover on Brandseum