Kraft began with $65, a horse named Paddy and a wagon of cheese.
In 1903 James L. Kraft’s partners in a Buffalo cheese company eased him out while he was running its Chicago branch. Stranded with $65, he bought cheese wholesale and delivered it to the city’s grocers with a horse named Paddy and a wagon. The first year lost $3,000 and the horse.
Kraft on Brandseum