Jägermeister was designed as a digestif by a man who hunted.
Curt Mast developed the recipe in 1934 in Wolfenbüttel, Germany, where his father ran a vinegar company. Mast was a passionate hunter, and “Jägermeister” means “master hunter” in German. The stag on the label, a glowing cross between its antlers, is the one that in legend turned a ruthless hunter into Saint Hubertus, patron saint of hunters.
Jägermeister on Brandseum