Estée Lauder is why every beauty counter hands you a free sample.
After 1946 Estée Lauder put her cream on any face she could reach, in elevators, on the street, even a Salvation Army worker’s. Never fond of flying, she crossed the country by train to work the counters herself, by her son’s account once for 25 weeks straight. The company she built is worth about $36 billion.
Estée Lauder on Brandseum