Dollar Shave Club’s founder wrote and starred in its first ad.
Michael Dubin launched it in 2012 with a $4,500 video he wrote and starred in, shot in a warehouse and directed by his friend Lucia Aniello. It went viral on launch day — 12,000 orders in 48 hours. Four years later, Unilever bought the company for $1 billion.
Dollar Shave Club on Brandseum