Budweiser cannot use its own name in most of the European Union.
The name means “of Budweis”, the Bohemian town whose beer Adolphus Busch set out to copy in 1876. The town’s state-owned brewery has fought his company over it since 1907 and won it across most of the EU, where the American beer is sold as Bud. In 2014 AB InBev bought the town’s other old brewery to strengthen its claim.
Budweiser on Brandseum