Baskin-Robbins hides its most famous number in plain sight.
When Burton Baskin and Irvine Robbins brought their ice cream shops under one name in 1953, they built the “31 Flavors” idea around trying a different flavor every day of the month. The slogan came from their ad agency, Carson-Roberts. A pink “31” hides inside the “BR” logo.
Baskin-Robbins on Brandseum