Asics is an acronym for a Latin phrase about the mind and the body.
After the Second World War, a former officer named Kihachiro Onitsuka began making basketball shoes in Kobe, guided by an old Roman ideal, anima sana in corpore sano, a sound mind in a sound body. When his firm merged with two others in 1977, the new company took that motto’s initials for its name. A-S-I-C-S.
Asics on Brandseum